Disney possesses clear advantages over a company such as Apple, which has no corporate history in the entertainment business. Read the whole story
Ad revenues for AT&T's advanced ad division Xandr grew a strong 13.3% to $504 million. Read the whole story
Seventy percent of the pay TV system across services through AT&T, Comcast, Charter and Verizon together has seen a tripling of subscriber declines so … Read the whole story
Video platform YouTube and a host of channel operators have been sued for allegedly tracking young children in order to serve targeted ads to … Read the whole story
Having tested live, shoppable TV ads that let viewers use their phones and onscreen QSRs to connect to brands' ecommerce sites, NBCU is now … Read the whole story
Trump has had issues with TV news networks, especially CNN. His lawyers have threatened legal action. He has also tweeted that Fox News Channel … Read the whole story
OTT not only provides ability to precision-target desirable audiences, it's also far more affordable than linear, making it natural fit for many D2C brands. Read the whole story
"With shifts in viewing habits, commercial impressions in the most viewable, highest attention media are in free fall across the world," according to a … Read the whole story