McConville will be executive vice president of ad platforms & operations, overseeing all ad technology and platforms, leading new commercial innovations and "AI-powered targeting" … Read the whole story

Mnemonic will focus on linear TV and digital video advertising campaigns for Effectv clients, including those intended for multichannel platforms. Read the whole story

For all the buzz surrounding shorter-length formats -- especially the six-second unit -- :30s dominate the share of digital video ad impressions served and … Read the whole story

Among new major streaming services, Disney+ appeals to families, while Apple TV+ appeals more to females, according to early November research from TVision. Read the whole story

Streaming users are paying average of $22 per month for 2 to 3 services, but would pay $11 more to add services. Next to … Read the whole story

The ad-supported version of Amazon Music, previously available free only to Echo owners, is now accessible to Amazon Music app users on iOS and … Read the whole story

"The Rule effectively prevents cable networks and systems from carrying advertisements that do not include [drug prices]," the cable lobby argues. Read the whole story