TVBlog
He possesses a fortune said to be worth at least $400 million, so what does Larry David have to complain about? Read the whole story
Stephen Burke, the longtime CEO of NBCUniversal, is expected to step down in the coming months, perhaps just after the Tokyo Olympics in August, … Read the whole story
Core advertising revenues, which excludes political advertising, have seen "demand under pressure as audiences shift their media consumption to over-the-top (OTT) streaming video services … Read the whole story
"If deployment were not occurring in a reasonable and timely fashion, there would be no streaming wars," The NCTA tells the FCC in a … Read the whole story
Using its marketing mix model, which includes more than 100 variables that influence a consumer's purchase decision, Volvo can optimize the company's advertising mix … Read the whole story
- COMMENTARY
Marketing Charts asked 150 agencies and marketers what would make linear TV advertising a more effective marketing vehicle. Here were the top three replies. Read the whole story
COMMENTARYDiscovery and AMC Networks have found favor with a select population of niche viewers. Read the whole story
