TVBlog
by Adam Buckman, Featured Columnist
He possesses a fortune said to be worth at least $400 million, so what does Larry David have to complain about? Read the whole story
by Wayne Friedman
Stephen Burke, the longtime CEO of NBCUniversal, is expected to step down in the coming months, perhaps just after the Tokyo Olympics in August, … Read the whole story
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by Wayne Friedman
Core advertising revenues, which excludes political advertising, have seen "demand under pressure as audiences shift their media consumption to over-the-top (OTT) streaming video services … Read the whole story
by Wendy Davis
"If deployment were not occurring in a reasonable and timely fashion, there would be no streaming wars," The NCTA tells the FCC in a … Read the whole story
by Laurie Sullivan
Using its marketing mix model, which includes more than 100 variables that influence a consumer's purchase decision, Volvo can optimize the company's advertising mix … Read the whole story
COMMENTARY
by Angela Voss, Op-Ed Contributor
Marketing Charts asked 150 agencies and marketers what would make linear TV advertising a more effective marketing vehicle. Here were the top three replies. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Discovery and AMC Networks have found favor with a select population of niche viewers. Read the whole story