It's Rob Lowe again. And this time, he's a veteran fire captain with 9/11 battle scars. Read the whole story
Confirming reports, Peacock will launch April 15, largely as a premium free, ad-supported video service with a subscription option, building to 24 million initial … Read the whole story
The Media Rating Council announced it has revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a … Read the whole story
The Magnolia network --- bearing the ever-expanding brand of HGTV TV stars turned lifestyle gurus Chip and Joanna Gaines -- will offer content ranging … Read the whole story
Each week, chef Phillip Lopez presents Big Easy dishes and celebrates diverse culinary traditions. Read the whole story
In a positive sign for the ad economy, demand slid only slightly from November to December 2019, according to the most recent data from … Read the whole story
December posted the fifth consecutive monthly video sales decline -- down 15% to $2.98 billion -- while November was down 10%. Read the whole story
About 54% of marketing execs surveyed said ads relevant to their life are most memorable, followed by ads with engaging creative or video at … Read the whole story
Among BBDO's new business wins this year were two assignments from Facebook, including one that named it creative agency for the social network's global … Read the whole story
MediaPost 2019 Creative All-Star Scott Donaton has a simple philosophy. Deceptively simple. "For me the best definition of a brand is that it's a … Read the whole story
California became the first state to pass a law that overrode the NCAA, granting college athletes the right to paid endorsement deals and agents. … Read the whole story