The subject of acting classes as a source for comedy has come up enough times on TV recently to qualify as a trend. Read the whole story
Just 24 brands have released Super Bowl ads and/or ad teasers on a variety of platforms including YouTube and Facebook, according to iSpot.tv. This … Read the whole story
MSNBC ran just 222 paid advertising/network promo prime-time airings for the most recent week. Fox News Channel had 402 vs. 629 the previous week … Read the whole story
MRI-Simmons, the dominant source for consumer media, lifestyle and product usage data used for media planning on Madison Avenue, has struck a deal with … Read the whole story
Google, which effectively became a TV advertiser 10 years ago with its first Super Bowl spot, will be back in the Big Game with … Read the whole story
John Legend and Chrissy Teigen "'stand as a symbol for keeping it real," says Innocean's Bob Rayburn. Read the whole story
Fraudsters exploited mobile ad-security loopholes via Grindr users' devices and Roku apps and devices to trick advertisers into thinking they were buying ads on … Read the whole story
The mother of a 5-year-old YouTube viewer has no grounds to sue the online video company or channel operators including Hasbro, the Cartoon Network, … Read the whole story
Daily bell-to-bell coverage includes the shows "The First Trade," "On the Move," "YFI PM," "The Ticker" and "The Final Round." Read the whole story
Any new TV commercial could be a best-of effort, resembling a TV rerun, something our entertainment-savvy President understands. Read the whole story
In U.S. broadband households, SVOD adoption has plateaued at 71%, according to new research from Parks Associates. But the report also found that total … Read the whole story
The partnership with Google signals how the programmatic ad market is evolving from the common practice of selling discounted remnant ad inventory to the … Read the whole story