Not too long ago, they were the last two live events on TV that drew what were once known as mass audiences. Read the whole story
Confirming reports of his departure and replacement, ViacomCBS says Joe Ianniello, chairman and CEO of CBS, is leaving and former NBC exec George Cheeks … Read the whole story
Roku alerted customers that on Friday, Jan. 31, Fox channels would no longer be available on its platform, directing its customers to other services. … Read the whole story
The President unveiled one of two 30-second spots his campaign will air in the Super Bowl, going up against Democratic challenger Michael Bloomberg's 60-second … Read the whole story
"Late Show with Stephen Colbert" improved its strong position through the first four months of the season both in 18-49 adult and total viewers. … Read the whole story
Zlotnik, who just stepped down as Starz's president of programming, has inked an exclusive production deal with Apple, which also this week snagged Netflix … Read the whole story
The study, in conjunction with the 4As, will investigate the drivers behind differences in attribution results from six national, linear TV campaigns that aired … Read the whole story
The TV Interface Practices Initiative, formed to enable automation of local broadcast TV ad transactions, has already helped several system providers deploy interfaces that … Read the whole story
Despite stagnation in its cable business, Charter is gaining overall residential revenue when including broadband and mobile. Charter's cable video subscribers continued to lose … Read the whole story
P&G's one-minute interactive ad, called "When We Come Together," will let viewers guide the action by voting online. Read the whole story
The "Famous Visitors" creative supports the retailer's Pickup service by showing 12 well-known movie characters receiving their orders from Walmart clerks. Read the whole story
Sophisticated malware that lives on a person's device can now learn and mimic the way the device searches and browses the internet and the … Read the whole story
Australian pay TV service Foxtel has appointed Saatchi & Saatchi as its strategic advertising and creative agency. DDB was the incumbent. Kieren Cooney, Foxtel’s … Read the whole story
Just as the NFL appears to be recovering from being treated like a political kickball, it's about to flame political debate once again during … Read the whole story
For the second straight year, overall NFL regular-season games posted modest single-digit viewership gains. Read the whole story
TV and digital video measurements may be bought in silos today, but they shouldn't be measured that way. Read the whole story