TVBlog
It's not every day that a new show comes along featuring one of the best actors that TV has ever had. Read the whole story
Based on a round-up of three reputable sources -- USA Today's 'Ad Meter,' Ipsos' live emotional measurement, and YouTube's "Most Viewed" (in terms of … Read the whole story
With the launch of Disney+, the company is now focused on the benefits of scale. Freer has been Hulu CEO since October 2017. Read the whole story
Roku says it has struck a new distribution deal with Fox Corp. to carry its streaming apps. Read the whole story
The big game saw the soon-to-launch short-form mobile streamer's ad ranked 59 out of 63 on USA Today's Ad Meter. Other streamers did better, … Read the whole story
A study released Friday found that marketing content on YouTube featuring female-led and gender-balanced content attracts 30% more views than male-dominant videos by evaluating … Read the whole story
While there are fewer overall viewers for traditional TV networks, those still watching linear TV are spending more time watching. Over the last five … Read the whole story
And Amazon was smacked around a bit for its Alexa ad with Ellen De Generes and Portia De Rossi that was seemingly devoid of … Read the whole story
Uplifting and encouraging ads attracted readers to search for more information about the brands. Seventy-four million readers went online to seek information on brands … Read the whole story
The free service that streams local broadcast stations -- and is being sued by big broadcasters -- now operates in 17 urban markets. That … Read the whole story
At least four of this year's Super Bowl ads were created in-house, which just a short time ago would have been unthinkable. Read the whole story
- COMMENTARY
It's not just disruptors that are adopting direct-to-consumer (D2C) propositions -- the giants are beginning to see potential in closer relationships. Read the whole story
- COMMENTARY
The new MRI-Simmons and FourthWall Media partnership should enable new levels of audience profile sophistication for linear, as well as advanced, TV. Meanwhile, Amazon … Read the whole story
- COMMENTARY
Such an alliance would leave both Comcast and AT&T more focused on their respective core businesses, speculates MoffettNathanson. Read the whole story
