Peacock, which rolls out this week, will be part of NBCU's One Platform media planning/buying service -- which allows marketers to transact in a … Read the whole story

The national TV ad marketplace is experiencing immediate declines, and the first, second and third quarters have been most impacted, according to UBS estimates. Read the whole story

Nearly all movie theater advertising has stopped as most non-drive-in theaters have closed. "Trolls" advertising, which touted "in-theaters and at home," will include a … Read the whole story

As the coronavirus's fallout suddenly threatens Disney's future, executive chairman Bob Iger -- who turned over the CEO reins to Bob Chapek just six … Read the whole story

Comcast is introducing a series of hidden Easter eggs via its Xfinity Voice Remote targeted to consumers spending more time at home. Certain words … Read the whole story

If the NFL season is postponed, 33% of pay-TV customers said they were "somewhat" or "very" likely to cancel their cable subscription. Read the whole story

The sentiment for Q2 and Q3 ad spending has deteriorated significantly over the past couple of weeks as the longer-term reality of the pandemic … Read the whole story

In 2008 we published an article by the late Cornell University Professor Stephen L. Sass making a case that when it comes to innovation, … Read the whole story