NBCUniversal Checkout will give companies the ability to set up ecommerce business with a single integration. Read the whole story

Connected TV's 43% share tops mobile video impressions' 39% share for the week of April 12-18, according to Innovid's new video analytics iQ dashboard, … Read the whole story

Kantar has begun re-contacting panelists in its massive TGI media-planning panel to glean explicit insights about how the pandemic is altering consumer attitudes and … Read the whole story

Kids oriented networks Cartoon and Nickelodeon are the two that cable TV subscribers say they are most likely to buy products from advertisers who … Read the whole story

More than half (55%) of U.S. households are now using video streaming services, according to the latest tech tracker report by the Consumer Technology … Read the whole story

The deal will bring ad measurement, optimization and real-time brand-specific metrics to in-game ad campaigns. Nielsen Connectivity supports brand awareness, resonance, and ad recall … Read the whole story

The President of the United States may keep comparing his COVID-19 pandemic press briefing ratings to prime-time blockbusters like those of "Monday Night Football" … Read the whole story

Imbres, who oversaw the new streamer's $470 million marketing push and developed its Super Bowl and Oscars ads, is the fourh senior executive to … Read the whole story

If approved, the merger would close in the current quarter. Read the whole story