For national TV marketing of video streaming platforms, April spending is up nearly threefold, with total spending up $113.4 million from March 30-April 28 … Read the whole story

This decision came after remarks from Jeff Shell, CEO, NBCUniversal, while talking up the $100 million haul in video-on-demand revenues. Read the whole story

Google parent Alphabet surprised investors with stronger-than-expected Q4 2019 results, especially from ad revenues, and from YouTube within that. YouTube's ad revenues soared 33% … Read the whole story

"Our industry isn't on 'pause'," IAB CEO Randall Rothenberg says in a statement affirming plans for a virtual version of its annual NewFronts events … Read the whole story

The No. 1 use of ad budgets recouped from the cancellation of sports-related TV buys is returning it to the advertiser's bottom line. That's … Read the whole story

Nissan's "Refuse to Compromise" TV campaign garnered the brand a 27.8% overall lift in visitors to dealerships, according to Alphonso. Read the whole story

An analyst conveyed reports that multiple distributors had informed ESPN that affiliate fees should not be paid starting in April because the agreed-upon sports … Read the whole story

Ten percent of Americans say they have either canceled or plan to cancel their subscription video service (cable, satellite, fiber, etc.) due to COVID-19. … Read the whole story

A recent study suggests the COVID-19 pandemic has accelerated shifts in consumer behavior, leading to permanent changes in the way Americans watch, read, listen, … Read the whole story

A California resident has sued Amazon for allegedly deceiving consumers by claiming to "sell" online videos, but retaining the right to revoke access to … Read the whole story

Comcast is enabling Xfinity customers to use their voice remote to audibly ring their Tile tracking devices. Tile devices, known for helping people find … Read the whole story