Time plays tricks during a pandemic, and also wreaks havoc on our collective memory. Read the whole story
The top brand by spending is Lexus ($19.3 million), which added a second pandemic-related spot to its efforts on May 1. Read the whole story
Total TV ad revenue from all Disney's national TV networks could tally $5.8 billion, says MoffettNathanson Research, which estimates a modest recovery in 2021 … Read the whole story
Gil Schwartz, former longtime chief communication officer of CBS and author, died Saturday of natural causes. He was 68. Read the whole story
Some pre-launch orders made directly through WarnerMedia are eligible for $2 off the standard $14.99-per-month price. Hulu customers already buying HBO as an add-on … Read the whole story
A flash report from ECI Media Management on the impact the COVID-19 pandemic is having on media price inflation -- make that deflation, for … Read the whole story
To offset declines, MSG Networks has supplemented game content with insights and interviews from key players and participants. The focus has turned to content … Read the whole story
Two months into the COVID-19 pandemic, more Americans say after the crisis is over they plan to spend less time with media. That's one … Read the whole story
Maybe there is a different kind of revenue-sharing agreement model to help promote the VOD business. Read the whole story