HBO Max tripled its marketing spend for the week of May 10 vs. the previous week in preparation for its launch today. Average spend … Read the whole story

It was the second-most-watched streaming event for the brand on Twitter, not counting red-carpet events. Returning cast members, including Debra Messing, Katharine McPhee, Megan … Read the whole story

Global product placement deals -- including the kind of branded entertainment deals that became the rage on Madison Avenue over the past decade -- … Read the whole story

The political divide over the severity of the COVID-19 pandemic is growing wider according to a tracking studies of American voters by Gallup and … Read the whole story

The hub aims to take "Killing Eve" fans into the show's world, via content and virtual experiences set in various story locations - Paris, … Read the whole story

Despite the disruption of many major televised sports events due to the COVID-19 pandemic -- or maybe because of it -- the number of … Read the whole story

While a variety of surveys and tracking studies have shown that the kind of people prone to watch Fox News Channel's coverage of the … Read the whole story

The latest problem involves Trump tweeting baseless theories that MSNBC "Morning Joe" host Joe Scarborough murdered a woman in 2001. Read the whole story

For D2C brands, the pandemic-driven decrease in TV costs is "dramatically changing the risk profile," says Chuck Hengel, CEO of Marketing Architects. Read the whole story