Leno joined the Tesla electric vehicle innovator at his California headquarters, where the two talked about the various Tesla products. Read the whole story
The deal provides aggregated, anonymized data to be used in advanced advertising sales. Blockgraph enables a marketer's first-party CRM data to be directly matched … Read the whole story
Quibi has been garnering top reviews -- higher than other streaming services -- after it launched with an underwhelming number of downloads. Read the whole story
The Interactive Advertising Bureau (IAB) has published some valuable research -- including a series of ongoing tracking studies of the buy-side and the sell-side … Read the whole story
The big surprise from the pandemic's initial impact on marketing is that it didn't necessarily collapse advertising -- especially digital -- and that it … Read the whole story
Global SVOD to be dominated by five platforms with combined paid subscribers totaling 1.2 billion, according to a new Digital TV Research projections that … Read the whole story
Some say Twitter's recent move on Trump doesn't go over the line, that this activity can be selective in places where there is "imminent … Read the whole story
One change ANA suggests: that the "upfront shift from a broadcast year to a calendar year to reflect and improve business planning." Read the whole story
Finish on a moment of high emotional intensity and your video ad is far more likely to be recalled. Read the whole story