While America burns, and fear and unrest grip the nation, what does our TV news media do? It throws fuel on a fire that does not need any. Read the whole story
A day after calling for "sweeping changes" to transform the ad industry's diversity, the Association of National Advertisers this morning issued another call for … Read the whole story
The ANA says overall changes in the timing of upfront marketing are necessary and will "reflect and improve business planning, elevate marketer decision-making, and … Read the whole story
"Uncertainty is the new normal, along with fear, anxiety, and stress," reads a just-released white paper written for media buyers trying to figure out … Read the whole story
Entertainment companies' content decisions are beginning to reflect heightened awareness of racism, as the nationwide protests ignited by the police killing of George Floyd … Read the whole story
Inscape has created a product called National Representative Panel, produced with data analytics company Dativa, that will now include demographic and targeted breakdowns of … Read the whole story
DoubleVerify is looking to bring a new transparent reporting platform for CTV ad inventory -- mapping app names across platforms and devices and synthesizing … Read the whole story
More than half -- 56% -- of U.S. adults say they're using paid streaming services more than before the pandemic, and 48% say they … Read the whole story
GroupM's new brand safety report forecasts how brand safety may evolve in the future within the context of political, social and technological shifts. Read the whole story
The move turns TV, which has been an awareness channel, into a performance marketing channel. Read the whole story
We need live, in-studio audiences for all kinds of evening news stories -- general, business, sports and weather. Read the whole story