TVBlog
A name that people cannot even pronounce is a terrible choice for a new streaming service whose success depends, at least in part, on word-of-mouth. Read the whole story
At a time when many on both the supply and demand side are trying to get a handle on the 2020-21 network upfront ad … Read the whole story
The reunion-themed upfront event will feature "30 Rock" characters offering up stories and content, presenting new and returning shows for NBCU's 2020-21 TV season. … Read the whole story
CBS All Access will be relaunched next year, adding 15,000 hours of new Viacom and CBS programming, with content mostly from all ViacomCBS cable … Read the whole story
Video is now available in the company's Ad Studio platform in the U.S., U.K. and Canada and to select advertisers in worldwide test markets. Read the whole story
- COMMENTARY
COVID-19 and the loss of the Olympics has caused major ad disruptions -- but record presidential election advertising is expected to keep losses to … Read the whole story
- COMMENTARY
The industry needs an agreed upon, well-vetted and researched set of standards as a framework for optimal approaches to outcome-based measurement and to enable … Read the whole story
