TVBlog
by Adam Buckman, Featured Columnist
Some might say that a TV show has hit critical mass when its title comes to be widely known by a shortened abbreviation or acronym. Read the whole story
-
by Wayne Friedman
Samsung Ads says its TV set and device owners are spending more time with ad-supported TV apps vs. paid subscription services. Read the whole story
by Karlene Lukovitz
Three other D2C executives will now report directly to Discovery CEO David Zaslav, as the company pushes to develop a streaming service aggregating its … Read the whole story
-
by Laurie Sullivan
Bilingual U.S. residents have quickly become a focus for advertisers across political and other market categories during the presidential election year. Agencies and publishers … Read the whole story
-
by Wendy Davis
Four black content creators have sued YouTube for allegedly engaging in race-based discrimination by restricting and de-monetizing videos that carry titles or tags like … Read the whole story
by Barry Friedman
The marketing disaster of President Donald Trump's first post-COVID-19 event was still reverberating Sunday morning. It had failed every metric -- messaging, tone, excitement, … Read the whole story
-
by Wendy Davis
Vimeo is appealing a trial judge's refusal to compel arbitration of claims it violated an Illinois law restricting the use of facial-recognition technology. Read the whole story
COMMENTARY
by Karlene Lukovitz
Research shows that viewers have quite different expectations for advertising in the streaming sports environment than traditional TV sports programming. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Legacy TV/movie businesses may have fears about the brand safety of content. Read the whole story