TVBlog
by Adam Buckman, Featured Columnist
When it comes to so many things -- cooking, baking, homemaking, catering, holiday handicrafting and operating heavy machinery -- Martha Stewart does indeed know best. Read the whole story
by Wayne Friedman
The opener pulled in the best TV ratings for a regular-season game on any network in nine years -- a Nielsen-measured preliminary 4 million … Read the whole story
by Wayne Friedman
The effort is intended to use Nielsen's smart TV viewership data to help advertisers and publishers better understand how video game audiences compare to … Read the whole story
by Wayne Friedman
Expanding the availability of its local CTV and OTT inventory, NBCU stations' advanced ad group NBC Spot On has made a deal with FreeWheel's … Read the whole story
by Karlene Lukovitz
Apple is considering investing in about a dozen new original flicks per year, including two to four blockbuster-level projects, says a report. Read the whole story
by Karlene Lukovitz
The SVOD recently reached 1 million subscribers in the U.S. and Canada, its first two markets, and is now growing rapidly in its U.K. … Read the whole story
by Karlene Lukovitz
The layoffs were a reflection of Fox Sports having sold off its RSNs, rather than the COVID sports shutdown, says the network. Read the whole story
by Joe Mandese
After plummeting 31% in May, the U.S. ad market showed signs of stabilizing in June, declining only 17% in June vs. the same month … Read the whole story
-
by Larissa Faw
U.S. ad spend is proving to be relatively resilient and is expected to decline by just 7% this year to $224.5 billion before climbing … Read the whole story
COMMENTARY
by Karlene Lukovitz
The cross-platform integration of the ViacomCBS streamer is the largest to date in the free, ad-supported streaming services category, and includes more than 100,000 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cities have some tough decisions to make as municipal economies pull in less revenue. Read the whole story