TVBlog
by Adam Buckman, Featured Columnist
In another new wrinkle stemming from the disruptions caused by COVID-19, our broadcast networks are picking up TV shows that have already aired elsewhere. Read the whole story
by Wayne Friedman
"Mulan," which is running on Disney+, was seen in some 1.12 million U.S. TV homes, Samba TV says. Consumer demand to see "Mulan" drove … Read the whole story
by Karlene Lukovitz
Holland was an 18-year Netflix veteran who oversaw Netflix's first eight years of original content, including big hits like "Stranger Things," "Orange Is the … Read the whole story
by Wayne Friedman
Almost three-quarters of movie theaters were opened for Labor Day weekend, with the total movie box-office earning $28.1 million. Read the whole story
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by Karlene Lukovitz
Combining the data enables new options for ad detection and new measurement and attribution use cases for Inscape licensees and new measurement and attribution … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How did the Trump re-election campaign blow $800 million of the $1 billion ad budget? 'The New York Times' pointed to some extravagant spending … Read the whole story
COMMENTARY
by Dan Fairclough
CTV provides targeting within premium, brand-safe content not found on social media, with the agility that traditional TV buying lacks. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
For example: Esports and gaming are NOT the same thing. Read the whole story