• by Karlene Lukovitz  @KLmarketdaily, September 9, 2020

Inscape, smart-TV maker Vizio’s data subsidiary, has partnered with TV intelligence platform Kinetiq to offer enhanced measurement and attribution for TV advertisements, sponsorships and earned media.

The collaboration combines Inscape's household-level data from more than 15 million smart TVs with Kinetiq's real-time program and ad metadata, mined from more than 1,400 cable and broadcast networks and stations in all 210 U.S. DMAs. 

Kinetiq also provides Inscape with a library of HD-quality ad creative and associated metadata.

That enables Inscape to offer marketers and content-owner customers new options for ad detection, and new measurement and attribution use cases, including for global brands, agencies and marketing technology platforms, according to the companies. It also reduces the need for clients to source and send creative to Inscape.

In turn, adding Inscape's household-level data to Kinetiq's brand-exposure data allows Kinetiq customers to view brand exposures for ads, sponsorships and earned mentions at the household level and perform measurement and attribution in new ways.

Kinetiq was created in April 2019 through a merger of Teletrax and iQmediacorp. Its clients include Google, Mercedes-Benz, Uber and Fox Broadcasting.