TVBlog
by Adam Buckman, Featured Columnist
When a TV network resorts to clowns throwing pies, then you know you are in a season of supreme silliness. Read the whole story
by Wayne Friedman
NBCU is seeing stronger national TV scatter advertising for its traditional TV platforms and an increase in Peacock subscribers for the new premium streaming … Read the whole story
by Karlene Lukovitz
DirecTV's addition to National Custom Messaging expands the solution's footprint. Rival satellite distributor Dish and programmers A&E Networks, Fox and ViacomCBS were already on … Read the whole story
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by Wayne Friedman
DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory across CTV and mobile platforms, leads advertisers to bid on fake impressions. Read the whole story
by Wayne Friedman
fuboTV has raised its subscriber estimate for Q3 and says revenues from subscription fees and advertising will grow 27%-38% in Q3 to $50 million … Read the whole story
by Joe Mandese
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down again, but is keeping its 2021 forecast the same. Magna now projects … Read the whole story
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by Laurie Sullivan
Google on Wednesday introduced a series of tools in Display & Video 360 and Campaign Manager to help advertisers increase awareness, improve forecasting and … Read the whole story
by Karlene Lukovitz
The long-expected bundles of services are a major strategic move for Apple designed to bring in a predictable, consistent revenue stream and keep consumers … Read the whole story
by Karlene Lukovitz
Such phone plans could be launched within a year or two, CEO John Stankey told Reuters, noting that HBO Max would be a "foundational … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Major streaming platforms -- even with the uneven cross-platform metrics and other business outcome factors -- offer solid ad returns for legacy media companies. Read the whole story
COMMENTARY
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CNET gives Red Ventures a stronger foothold in the consumer technology industry . Read the whole story