Hell is 56 minutes of watching "Helstrom," the new demonic-possession drama that starts streaming Friday on Hulu. Read the whole story
Nearly $500 million in national TV ad revenue came from 110 first-time national TV marketers in the first half of 2020, according to the … Read the whole story
From July-September, Peacock took 17.2% of new premium streaming subscribers with Amazon Prime Video at 16%, according to Kantar, followed by HBO Max at … Read the whole story
U.S. operators will lose another $23 billion between 2019 and 2025, projects Digital TV Research. Global pay-TV revenues will drop 25% from their peak … Read the whole story
Netflix is instead offering free sampling of original movies and first episodes of TV series, ending with a simple pitch: If you liked the … Read the whole story
A survey from HarrisX finds that "roughly 3% and 17% of Disney+ and Apple TV+ subscribers, respectively, plan to churn off the services once … Read the whole story
A number of recent studies, including recent Wall Street analysts' reports, indicate OTT has been a major beneficiary of shifting media mixes during the … Read the whole story
The guarantee, based on performance, marks the first time Dailymotion's global network of premium publishers can offer a guarantee based on Moat-certified viewability metrics, … Read the whole story
The exit of Ahr, who had overseen the unscripted business since 2018, follows the exit of NBC Entertainment chief Paul Telegdy, after an internal … Read the whole story
MediaPost is seeking nominations for its annual Agency of the Year awards. If you'd like to nominate an agency and/or individual in the following … Read the whole story
"What I really hope to do is create a place where we are talking about food and culture together," says Sonia Chopra, the mag's … Read the whole story
Both organizations have expanded coverage. The nonprofit news organization will establish two new units covering the South and Southwest. Read the whole story
Unruly has recently released a study about connected TV in collaboration with Tremor Video to help make sense of the landscape for marketers. Read the whole story
Companies get something even when they compete with each other. And by something, we mean substantial revenue. Read the whole story