Disney+ has a winner with "Meet the Chimps," a reality show about chimpanzees living out their lives at a sprawling chimp sanctuary in Louisiana. Read the whole story
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV … Read the whole story
Amazon Prime Video, which already has rights to stream 11 "Thursday Night Football" games, will now also livestream one of two new NFL postseason … Read the whole story
Among the agency execs Borrell surveyed, 57% said budgets for OTT and CTV ad buys came from broadcast TV and 42% cited cable tv, … Read the whole story
The Apple TV app was already available on Apple devices, Amazon Fire TV, Roku, and LG, Samsung and Vizio TVs. Read the whole story
Slightly more than half of ad execs say they have modified their normal advertising and media-buying plans this fall due to the presence of … Read the whole story
MediaPost is seeking nominations for its annual Agency of the Year awards. If you'd like to nominate an agency and/or individual in the following … Read the whole story
Almost no medium is more associated with reaching people outside their homes than mobile, but that may change soon. Read the whole story
How much content will move from ABC Television Network and ESPN to Hulu and ESPN+? The transition to digital is now all-consuming. Read the whole story