TVBlog
Leading actor Nicholas Pinnock is still the best feature of the ABC prison-lawyer series called "For Life." Read the whole story
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for … Read the whole story
At a time when media agencies are creating protocols to ensure their clients' ads don't show up in unsafe and/or unsavory content, IPG Mediabrands … Read the whole story
Data and analytics company Tatari is starting up an automated next-day metric to tabulate return on advertising spend (ROAS) for linear and streaming TV … Read the whole story
COMMENTARYFollowing President Trump's attacks on Fox News for having called Arizona and the overall election for Joe Biden, Fox has begun claiming on its … Read the whole story
Key ad categories -- automotive, retail, technology, CPG and D2C -- helped grow CTV revenue, Magnite says. Its Q3 results represent the combined performance … Read the whole story
Researcher Parks Associates also reports that 78% of U.S. broadband households subscribe to at least one OTT service, up from 71% the previous year. Read the whole story
- COMMENTARY
Day Two of this week's ARF event on attribution and analytics featured Cadillac, Regions Bank, CIMM, ANA/AIMM and Analytic Partners and how they are … Read the whole story
- COMMENTARY
Media companies may be cautious when it comes to transitioning business to the digital world. Read the whole story
