A new TV rendering of the Stephen King novel "The Stand" coming to CBS All Access can be tough to watch. Read the whole story
Nielsen is adding ad spend by advertiser across national/local TV and Spanish-language national/local TV to its publicly disclosed top 10 TV-related lists. The top … Read the whole story
HBO Max can be downloaded from the Roku channel store starting Dec. 17, and users can subscribe on their Roku device to access all … Read the whole story
Katz will oversee Scripps' entertainment brands including Bounce, Laff, Grit, Court TV Mystery as well as ION networks, Brown Sugar, a companion SVOD service … Read the whole story
IPG Mediabrands this morning unveiled a new unit focused on the intersection of "Madison & Vine." The new unit, dubbed Traverse32, is described as … Read the whole story
The Media Ad Sales Council is being formed by Matrix, whose Monarch ad sales platform manages more than $13 billion in media ad revenue. … Read the whole story
The growth beat the previous record of 211.7 million in Q4 2018, reports Strategy Analytics. Read the whole story
The enhanced platform integrates patented identity and graph technology from identity and media solutions company 4Info, which Cadent acquired in Jan. 2020 to create … Read the whole story
"StreamScam" spoofed nearly 29 million valid U.S. household IP addresses, including about 3,600 apps and 3,400 unique CTV device models, reports the company. Read the whole story
In the lead up to the 2020 presidential election, President Elect Joe Biden dominated the local TV airwaves, according to an analysis released today … Read the whole story
The Media Rating Council this morning announced plans to launch a new subcommittee focused on the quality of data sources used in various media … Read the whole story
The participants aim to provide the industry with a foundation for a "real world" technical example of how to transmit ATSC 3.0 over hybrid … Read the whole story
The Winter/Spring 2021 issue will be available nationwide beginning February 12, 2021. Read the whole story
Donald Trump's outrages have upped TV engagement - but bad behavior and crisis are also exhausting. Read the whole story
The recently unveiled Nielsen One cross-channel video measurement initiative should be able to do the same for CTV. Read the whole story
eMarketer has bumped up its mobile ad-spending forecast a bit, and predicts that iOS 14's App Tracking Transparency framework will accelerate the shift from … Read the whole story