TVBlog
by Adam Buckman, Featured Columnist
Who's next on Anderson Cooper's hit list? Red Lobster? Applebee's? Marriott Courtyard? Read the whole story
by Wayne Friedman
The break will give Nielsen time to "transform" management of local TV market panels from "in-person" efforts to "remote" operations. Read the whole story
by Wayne Friedman
Nearly 60% of TV advertisers are making less traditional TV upfront commitments for 2021. Read the whole story
by Wayne Friedman
The list of companies includes Comcast Corp., AT&T and Facebook. Read the whole story
by Wayne Friedman
On the heels of new ownership, Univision is making sweeping senior executive ad-sales changes. Read the whole story
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by Laurie Sullivan
Verve Group, a global brand performance ad platform, announced Monday the acquisition of Nexstar's digital video ad-tech platform, formerly known as LKQD. Read the whole story
by Karlene Lukovitz
The Predictive Audiences solution uses contextual signals to target audiences across digital, mobile and CTV based on age and gender, TV viewership, OTT consumption, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Initial moves first targeted Republicans who refused to certify the Electoral College results for Joe Biden as our next President. But then it extended … Read the whole story
COMMENTARY
by Karlene Lukovitz
By the end of 2020, just 13 months into its launch, Disney+ had logged 45.2 million downloads in the U.S., edging out Netflix's 44.7 … Read the whole story