TVBlog
by Adam Buckman, Featured Columnist
A three-part miniseries about slavery in 19th-century Jamaica breathes fresh air into the stale drawing rooms of PBS' "Masterpiece." Read the whole story
by Wayne Friedman
CBS had initially been pricing 30-second commercials at around $5.6 million, according to media-buying executives. Read the whole story
by Wayne Friedman
The Tampa Bay-Green Bay game grew 5% to 44.8 million viewers in Nielsen live program-plus-same day ratings versus the year before. Read the whole story
by Karlene Lukovitz
The deal is another feather in the cap of Peacock, which adds to its growing comedy portfolio without paying top dollar for exclusive rights. … Read the whole story
by Wayne Friedman
The IMDb TV app offers library product, including movies and TV shows -- much like the Roku Channel offers on the Roku service. Read the whole story
by Wayne Friedman
"We think this is unheard of," says Hans Vestberg, chairman-CEO of Verizon. Read the whole story
by Karlene Lukovitz
Most North American viewers say they'd rather use free, ad-supported streaming than subscribe to another paid service. Read the whole story
by Tanya Gazdik
The spot "humorously leans into the growth we're all eager to see in 2021," per CMO Andrea Zaretsky. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The longtime legacy marketing tool of the 12 or 24 linear TV networks veteran media companies own is a boost to streaming nets. Read the whole story