Who else but Oprah has the clout to corral a big interview like the one she conducted with Meghan and Harry? The answer is: Nobody. Read the whole story
Overall, around 100 advertisers will participate in the tournament. Around 80% of the linear TV advertisers will also get streaming exposure. Just a couple … Read the whole story
The NHL is coming back to Disney TV networks, with a deal as the first major sports franchise to offer exclusive, live sports rights … Read the whole story
Adelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attention of the ad industry's researcher intelligencer, and has named six of them … Read the whole story
Currently, AT&T is the only streaming service carrying YES Network, and the TV Everywhere credentials needed to access it. Read the whole story
A+E Networks believes it should move away from the medium's typical demographic selling focus: the 24-54 viewer group. Read the whole story
76% of smartphone users 16 and older across eight countries, and 83% in the U.S., use their phones while watching TV, translating to a … Read the whole story