Television News Daily
Thursday, April 29, 2021
  • Vizio, Verizon Media Make Data Access/TV Inventory Deal For CTV Ads

    In January 2022, Verizon Media will be the exclusive demand-side platform for Vizio's Inscape, the TV automated content recognition (ACR) data company. Read the whole story

  • New HBO Max AVOD To Cost $9.99 Per Month

    MVPDs aren't thrilled about the cheaper subscription option, but may be able to make up for lower revenue sharing per sub by selling ad … Read the whole story

  • NBCU Q1 Ad Revenue Dips 3.2%, Peacock Hits 42 Million Subs

    The decline is due to lower linear TV ratings. Comcast says it was offset by higher pricing and more sports TV ad volume sold. Read the whole story

  • ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study It

    Asserting that the programmatic advertising marketplace is "riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity," the Association of National Advertisers … Read the whole story

  • Streamers May Just Need Popular Vs. Award-Winning Movies

    Movie nominations influenced the movie viewing of 70% of survey takers, according to research from USDish. Read the whole story