In January 2022, Verizon Media will be the exclusive demand-side platform for Vizio's Inscape, the TV automated content recognition (ACR) data company. Read the whole story

MVPDs aren't thrilled about the cheaper subscription option, but may be able to make up for lower revenue sharing per sub by selling ad … Read the whole story

The decline is due to lower linear TV ratings. Comcast says it was offset by higher pricing and more sports TV ad volume sold. Read the whole story

Asserting that the programmatic advertising marketplace is "riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity," the Association of National Advertisers … Read the whole story