When I come across a TV drama titled "The Drowning," I automatically steel myself for an experience that will be anything but cheerful. Read the whole story
YouTube announced during its IAB NewFronts presentation Tuesday that brands will be able to measure conversions generated by brand extensions directly in Google Ads. Read the whole story
Roku rose 71% in CTV advertising impressions to 48 billion, while Amazon Fire TV is up 104% to 32 billion impressions. Read the whole story
Connected TV was the fastest-growing segment of the digital video advertising marketplace during 2020, expanding an average of 22% per U.S. advertiser, according to … Read the whole story
The company says OTT advertising now appears on IMDb TV, Twitch, the 3P network, broadcast streaming app and platforms and Amazon's News app. Read the whole story
The new platform will include both VOD and a FAST channel. Crackle Plus will also expand its platforms' distribution this year, and launch app … Read the whole story
Distribution revenues, including retransmission fees, hit $621.2 million. Total digital revenues grew 18% to $66.4 million. Read the whole story
The company is now centered on its name brands, such as 'People,' 'Better Homes & Gardens' and 'Allrecipes.' Read the whole story
Comscore, which recently unveiled plans for a new out-of-home audience measurement service, this morning announced its first customer: Lightbox OOH Video Network. Read the whole story
Joining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will serve as Presenting Partner of the WNBA Playoffs and an Associate Partner of … Read the whole story
Many talk up Netflix, Disney+ and the growing HBO Max. But Amazon Prime Video is a not-so-sleeping giant. Read the whole story
By dispensing with its 17 local TV stations, Meredith can give more attention to its magazine properties that collectively reach 95% of U.S. women. Read the whole story