The two upfront presentations staged virtually on Monday could not have been more different. Read the whole story
For 2021, Discovery says it will produce 5,000 new hours of linear TV, which it says translates into 15 new episodes a night. Read the whole story
All of Fox's prime-time shows will be on Tubi. At the same time, there will be another 140 new original hours exclusively devoted to … Read the whole story
"Protect your client's brand and reputation so they are not ruined by Fox News' gross mismanagement, volatility, and extremism," says letter to media buyers. Read the whole story
Through the first four months of this year, Discovery/WarnerMedia TV networks accounted for $2.30 billion of national TV spend on TV -- a 15.7% … Read the whole story
The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily … Read the whole story
Privacy strategies from Apple, Google and Facebook have led marketers to reallocate ad budgets from one platform to another, as each brand tries to … Read the whole story
Mark my words, new Fox series "Krapopolis" will either be the breakout show of the future, or it will go down in history as … Read the whole story
The potential WarnerMedia-Discovery combination reflects the relationship between media distribution and media creation, something digital media giants have already figured out. Read the whole story
CTV's share was up 17% versus Q4 2020, and at its highest level since 2019. Read the whole story