The deal gives Amazon a catalog of 4,000 films and 17,000 TV shows. Analysts believe this is only the start of a new wave … Read the whole story
The network also expects to have a channel on WarnerMedia's HBO Max, mostly for library TV programming. Read the whole story
For the most recent two-month period (March 24-May 24), total industrywide national TV spend is at $83.2 million, producing 6.8 billion TV impressions. Read the whole story
Based on its Q1 earnings report last month, Amazon's ad revenue is also growing 1.7 times faster than those four platforms', pointed out Loop … Read the whole story
Digital video out-of-home (VOOH) ads have advertising cost per thousand (CPM) ranges that are competitive with prime-time broadcast TV, and better than digital options … Read the whole story
The forecast includes targeting 65 to 75 million paid subscribers and 100 million to 120 million average monthly active users (MAUs) for free, ad-supported … Read the whole story
The changes include SpotX's CTO, J. Allen Dove, becoming CTO of Magnite. Read the whole story
- COMMENTARY
It seems like a drop in the bucket either way for Amazon, especially in terms of those bigger $40 billion to $70 billion media … Read the whole story
Labelium Play is designed to integrate brands into video, audio and gaming platforms such as YouTube, Spotify and Twitch. Read the whole story
