VOOH Buyers Guide Finds CPMs Competitive With Broadcast Prime-Time TV
- by Joe Mandese @mp_joemandese, May 25, 2021
Digital video out-of-home (VOOH) ads have advertising cost per thousand (CPM) ranges that are competitive with prime-time broadcast TV, and better than digital options like mobile and desktop video advertising.
That's one of the data points that can be found in the Out-of-Home Advertising Association of America's (OAAA) just-released " …
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