A new animated Christmas special for children coming to The CW this week deserves to join the pantheon of holiday greats. Read the whole story
Much of the marketing has been around TV promotional spots -- some 1,529 spots on NBCUniversal channels and networks. Read the whole story
Moviegoers boosted box-office revenue for the Thanksgiving weekend vs. the week before up around 17%, according to Comscore, but business was about half the … Read the whole story
A 90-second spot launched recently on digital and owned social, and will expand to broadcast in early 2022. Read the whole story
Bacardi spots invite consumers to take a "holiday from the holidays," featuring snow-covered scenes that turn into Caribbean-themed festivities. Read the whole story
MediaPost has selected GroupM's Wavemaker as its Media Agency of the Year for 2021. Other category winners for this year's awards include: GroupM (holding … Read the whole story
YouTube TV is reportedly in talks with Vox Media, Brat TV and others to add free, ad-supported streaming channels -- a way to attract … Read the whole story
NBCU needs to make a big decision soon -- sell off its one-third stake in Hulu for a big gain now or in two … Read the whole story