Estimated national TV spending sank 26% lower than in 2019 to $292.4 million. The most recent weekend after Thanksgiving was relatively quiet, with North … Read the whole story
CNN cited additional information in its ongoing investigation to warrant the firing. The network did not disclose specifics. Read the whole story
The marketing software platform has launched a service called Creative-As-A-Subscription, positioned as a customized approach to advertising on TV. Read the whole story
In the U.S., traditional television ad spend is projected to rise 4% this year, in contrast to a growth rate of 69% for internet … Read the whole story
The campaign marks the first time the NHL has been on ABC since 2004. Read the whole story
U.S. and worldwide ad spending are now projected to expand at their fastest rates ever, according to a consensus based on revised estimates released … Read the whole story
Brand Keys research shows massive shift in how consumers arrive at brand loyalty, with decisions based more on emotions than rational consideration. Read the whole story
With traditional TV audiences shrinking, being able to aggregate audiences across broadcast, AVODs, digital, social media and online games will drive a boom in … Read the whole story
Is there enough ad inventory to accommodate all veteran, big branded TV and video marketers for that shift? Read the whole story