TVBlog
Two big TV companies are adopting new names based on two of our oldest movie studios -- Paramount and Warner Bros. Read the whole story
Spots will run on Comcast, Charter and Cox cable systems in more than 35 million U.S. homes, with further expansion to come. AMC says … Read the whole story
Legalized sports wagering and advertising rose to new heights around the NFL playoffs and Super Bowl this season. National TV advertising rose more than … Read the whole story
Broadcast viewing rose 9% and its share of total TV viewing rose to 26.4%, while cable rose 3%, but saw share dip to 35.6%. Read the whole story
Supply-chain issues hit Roku hard, impacting its ad business and TV set sales in Q4. Roku reported revenue of $865 million in the period, … Read the whole story
This weekend's NBA All-Star Game kicks off a multiyear partnership with two television spots and a campaign that highlight a feature called Real Tone, … Read the whole story
COMMENTARYIt became even more evident that the industry is moving toward multiple currencies from a wide array of measurement and metrics vendors in 2022 … Read the whole story
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Things have changed from the initial "cord-cutting" wave, when cable providers were loath to set you free. Read the whole story
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An analyst downgrade and concerns from MoffettNathanson Research put ViacomCBS stock in a big hole when the market opened Wednesday morning -- down a … Read the whole story
- COMMENTARY
New OpenPath connects advertisers directly to publishers' ad inventory, avoiding Google's Open Bidding and other supply-side advertising platforms. Read the whole story
