No one knows how long this war will last or what will happen next, but historical data can help predict its cost for the … Read the whole story

In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the … Read the whole story

The new data tool combines DoubleVerify's Authentic Ad metric, which verifies that ads are viewed by a real person in a brand-suitable environment, and … Read the whole story

As Dish Network continues to seek mobile-phone business growth, its core satellite/virtual pay TV business continues to weaken. Total pay TV subscribers for Dish … Read the whole story

LiveRamp on Thursday launched a "more modern approach" to its brand identity a day after announcing a partnership with Adobe Advertising Cloud to include … Read the whole story

As the crisis escalates, agencies are rethinking the words they use in ads, and some publisher clients have stopped campaigns from serving up alongside … Read the whole story

According to WARC, it's about $44.4 billion. Really. Read the whole story

Gluten-free chef Carol Kicinski has been appearing monthly on the nationally syndicated "Daytime" show produced by Tampa-based NBC affiliate WFLA since 2009. Read the whole story

Digital display, followed by out-of-home, are the most cost-effective. Print newspaper and prime-time TV remain the most expensive ad buys. Read the whole story

In 2013, Marvel entered into a deal with Netflix to develop series featuring some of its lesser-known "street-level" heroes. Unlike the world-saving superheroes in … Read the whole story