TVBlog
A dancing and singing prime-time special Sunday night on ABC is just what the doctor ordered for a morose nation. Read the whole story
Dentsu International becomes the first agency partner for NBCUnified, its "first-party" identity platform for all of NBCU's consumer data, to be used as "currency" … Read the whole story
Comscore has struck a deal with Standard Media Index to offer an advanced eCPM -- an "effective" cost-per-thousand viewer metric --- for linear TV … Read the whole story
Although Netflix retains its lead for TV and streaming original content, Disney commands the largest U.S. corporate "demand share," according to Parrot Analytics. Read the whole story
February's 14.7% increase represents the 11th month of double-digit expansion. Smaller ad categories continue to lead. Read the whole story
FTC chair Lina Khan reportedly believed a vote for a legal challenge could not succeed at present, with just four commission seats filled, two … Read the whole story
The highest-performing TV program captured the attention of 54% of the viewing audience. Read the whole story
- COMMENTARY
Optimizing media, channel by channel, in a one-after-the-other manner, was once the bread and butter of being a media professional. Not now, though. Read the whole story
- COMMENTARY
TV station executives are trying to appeal not just to cord-cutting consumers, but to cost-saving consumers. Read the whole story
