Viewer Attention Can Vary Widely By Daypart, Network And Program

  • by March 18, 2022

As media buyers prepare for this year’s upfront sales season, they have a growing set of tools to help measure key performance indicators of campaigns. Methods of measuring viewer attention to television advertising are gaining prominence as consumers divide their time among a broader variety of digital screens -- namely, …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications