The show did not go on for the Tony Awards in June 2020 due to the COVID-19 pandemic lockdowns that started less than two months previously in March. Read the whole story
Sports wagering has seen national TV ad spend rise nearly threefold from Sept. 2021- May 2022 to $282 million, according to iSpot.tv, with a … Read the whole story
Sports TV advertising in particular adds unique reach -- while programmatic TV media buying is seeing continued growth, a Comcast Advertising study finds. In … Read the whole story
The addition of Google Ads and YouTube advertising is expected to change marketers' expectations as the company continues to build out its managed services, … Read the whole story
The recommendation is based on viewership and ad exposure data from more than 20,000 campaigns. Read the whole story
Local and national TV has already been hit with lower automotive TV ad spend coming out the pandemic period -- and is still suffering … Read the whole story