TVBlog
Three new summer game shows coming to ABC prime time in July will bring the network's summer game show total to seven hours. Read the whole story
NBCU says it has closed the upfront with record results, with total volume at more than $7 billion, according to media execs, and Peacock … Read the whole story
Nexstar would secure a 75% equity stake, leaving former 50-50 co-owners Paramount Global and Warner Bros. Discovery each with 12.5% stakes. Read the whole story
"The pandemic created a quickly evolving marketing landscape - pushing brands to shift away from IRL touch points to digital experiences and forcing them … Read the whole story
Home organizing experts with their own Netflix series plug a new supplement line. Read the whole story
The offer, available through Sept. 1, comes on the heels of new misinformation ad adjacency standards unveiled by GARM and the European Commission in … Read the whole story
- COMMENTARY
That means probably 95% of the tech stack that powers the real-time programmatic world won't be needed. Read the whole story
- COMMENTARY
Horror stories of campaigns ultimately yielding significantly different-than-expected results are far too common, warns one TV agency analytics expert. Read the whole story
- COMMENTARY
What if a marketing message pushed you to do more to stay fit and healthy? Soul Cycle has a new plain-speaking campaign: "F#ck It. … Read the whole story
