TVBlog
by Adam Buckman, Featured Columnist
A new "Beavis and Butt-head" series coming to Paramount+ this week revives memories of the original MTV series that made headlines in the 1990s. Read the whole story
by Wayne Friedman
"Local broadcasters are losing an estimated $2 billion annually when their content is accessed through Google and Facebook," the NAB said. Read the whole story
by Wayne Friedman
"It is a no-brainer as it levers the fact they control the dominant way consumers will access the internet for the foreseeable future," Pivotal … Read the whole story
by Joe Mandese
"Consumers [are] three times more likely to trust their shampoo brand than news media," says the report from Brand Keys, which is based on … Read the whole story
by Wayne Friedman
The position was created when Raffaele Annecchino left as president and CEO of Paramount International Networks, Studios and Streaming Read the whole story
by Karlene Lukovitz
Long-form and social media viewing time increased. Read the whole story
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by Wayne Friedman
For the three months ended July 31, TV networks aired 13% more national TV program promos (1.7 million spots) and 10% more impressions (248.8 … Read the whole story
by
As more households sign up for streaming video, cable TV continues to lose subscribers. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Want some hope in an otherwise questionable TV marketplace with a probable recession, at least for streamers? Look at viewing time spent on streaming … Read the whole story
COMMENTARY
by Karlene Lukovitz
Eliminating delivery to TVs that are actually turned off also improves engagement, brand awareness and favorability, per an A/B test conducted by DoubleVerify. Read the whole story