Television News Daily
Thursday, August 18, 2022
  • Streaming Surpasses Linear Viewing For The First Time

    Streaming viewing in July surpassed cable and broadcast in share of total day viewing for the first time since the launch of Nielsen's "The … Read the whole story

  • More Than Half Of Top Streamer Subscribers Are Single-Program Viewers

    Many subscribers sign on with premium streaming services to watch only one TV show, according to Samba TV's Q2 report on streaming and TV. Read the whole story

  • Netflix Taking 'No Frills' Approach To Ad-Supported Tier

    Less content won't be the only differentiator, as Netflix seeks to encourage conversions to its standard, no-ads service. Read the whole story

  • Google CTV Features In Display & Video 360 Advance To Next Steps

    Google on Thursday introduced CTV features in Display & Video 360, with features including audience guarantees based on Nielsen Digital Ad Ratings and expanded … Read the whole story

  • Political Ad Records This Season? More Coming In 2024

    Midterm political advertising looks to easily outpace 2018 midterm revenue this year -- up to $9.7 billion, according to an AdImpact estimate. But it … Read the whole story