The deal will provide "four-screen measurement" across traditional TV, CTV, desktop and mobile in Nielsen Total Ad Ratings, and will allow TV advertising on … Read the whole story

Pension board shareholder's class action filing claims now WBD CEO David Zaslav, CFO Gunnar Wiedenfels violated multiple SEC regulations during merger process. Read the whole story

Netflix U.S. viewers will slip for the first time ever this year by 2.3% to 169.3 million, according to eMarketer's Insider Intelligence -- but … Read the whole story

Magna's downward revision brings the Big 4 consensus estimate for U.S. ad expansion down to 11.8% from 12.1% when Dentsu released its update in … Read the whole story

Open programmatic ad spending on connected television this year has risen 31% worldwide. Read the whole story

Can the viewing public separate a person from their art? Or with a more modern reference point, can today's social media-savvy entertainment consumers separate … Read the whole story

While 2022 and 2023 may not experience the kind of "planetary realignment" forecasters cited at the end of 2021, a MediaPost analysis shows relatively … Read the whole story