AdImpact predicts October will exceed the total for September -- the fourth-highest month for political ad spend -- with actual spending and reservations reaching … Read the whole story

Video streamers continue to boost national TV messaging -- up 7% in paid ad spend/media value in September, according to estimates from iSpot.tv. In … Read the whole story

Netflix was able to work out a deal with AMC, which had refused to run its originals due to a dispute over the time … Read the whole story

NBTV built a network to responsibly promote and sell alcohol and will soon launch channels for golf and cannabis for health and wellness. Other … Read the whole story

What kind of traditional late-night comedy/talk shows will continue on linear TV as viewers move to streaming? Can new late-night comedy and talk shows … Read the whole story

CTV's ROI is better than other media channels' in both the short and long term, according to Analytic Partners' data/analysis. Read the whole story