Nielsen's The Gauge results for September show continued strong gains for streaming viewership, adding nearly two percentages points from August to a leading 36.9% … Read the whole story

The study also found "accuracy" was a primary factor in engaging political advertising -- followed by political party backing of the message and presentation … Read the whole story

TikTok bumps Netflix to #2, YouTube still #1. Read the whole story

While monthly data through September suggests the beginning of a new U.S. ad recession, the big agency forecast units continue to project double-digit gains … Read the whole story

"What we are seeing now is even higher inflation, fueled by the after-effects of the pandemic, the war in Ukraine, rising fuel prices and … Read the whole story

Netflix's plans to expand its focus into gaming were announced at TechCrunch Disrupt 2022. TechCrunch says Netflix will open a new gaming studio and … Read the whole story

Last year, American exercise and media company Peloton Interactive had an average monthly marketing budget of $26.8 million. That number is now only $15.2 … Read the whole story

A report by Precise TV and Giraffe Insights finds a majority of families co-view content on VOD, CTV and live, linear TV, and a … Read the whole story