"The Simpsons" has produced 33 of these hugely creative specials every year, representing all of the show's seasons except one. Read the whole story
Solutions to streaming advertising challenges already exist, but the question is how many programmers, agencies and marketers "are ready and willing to adopt them," … Read the whole story
Apple is raising prices for the first time for Apple TV+, Apple Music, and the Apple One bundle subscription, according to a report from … Read the whole story
With $21.7 million in overall TV spend, per iSpot.tv, "Black Adam" opened to a strong $67 million in U.S. and Canadian box-office revenue this … Read the whole story
Among top 10 brands by total ad impressions, six were in household and personal-care products -- led by P&G's Downy fabric softener at #1. Read the whole story
About a third never had a pay-TV service. Read the whole story
YouTube has begun to roll out a new look and features to all users, including a pinch-to-zoom feature, new button options, ambient mode, an … Read the whole story
Deal includes rights to extend coverage to ESPN+ and other media. Read the whole story
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
Lower income may be a factor in decision making when it comes to new ad-supported free streaming services for senior citizens, a report from … Read the whole story
This is the first release of a movie by a major studio as an NFT. The Movieverse will be a marketplace for users to … Read the whole story
John Hodulik, media analyst for UBS, expects ad revenues will grow slowly at Netflix, with ad revenues for the U.S. and Canada expected to … Read the whole story
And when they do tune in to a game, guess what they aren't watching when there's a break in the action? Read the whole story
Publicis Media set up the APX Content Ventures fund earlier this year with $25 million to finance content that elevates diverse voices and story … Read the whole story