Sports betting is seen as a key for future growth for TV networks, media companies, and professional sports leagues, to create greater engagement with … Read the whole story

Positive news came with September reversing a general monthly decline that began in March, which witnessed a 1% slip. This was followed by April's … Read the whole story

Apple plans to build a live TV ad network in preparation for streaming Major League Soccer games. Read the whole story

Global video ad management platform Peach has announced support of Netflix's highly anticipated ad-supported service, Basic with Ads. Read the whole story

AMC Networks witnessed plummeting double-digit percentage Q3 ad-revenue declines in the U.S. and abroad, with overall revenue sinking and operating income falling dramatically. Read the whole story

The study explored the impact of advertising when viewed across single or multiple media screens, testing combinations of linear TV, CTV, and mobile for … Read the whole story

In what may be a first-of-its-kind ambient product placement deal, a Solo Stove Holiday Bonfire pop-up channel will join the Frndly's streaming service's lineup … Read the whole story

"Did that money go away or is it holding up," GroupM's Brian Wieser muses about the impact on linear TV advertising. "We've got this … Read the whole story