TVBlog
by Adam Buckman, Featured Columnist
Sylvester Stallone plays a newly arrived wannabe crime kingpin of Tulsa, Oklahoma, in "Tulsa King" on Paramount+. Read the whole story
by Wayne Friedman
The bulk of the increased political ad dollars during major election years typically goes to local TV stations and local media platforms. Kantar projected … Read the whole story
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by Laurie Sullivan
Emodo's strategy to help advertisers reach its audience through an advanced native ad format positions the company for massive growth. Read the whole story
by Laurie Sullivan
Ad messaging skewed heavily negative this election cycle, emphasizing what voters could lose rather than gain by voting for either party, according to an … Read the whole story
by Rob Williams
About two-thirds of CMOs say the volume of data available to them has become increasingly overwhelming, with 33% citing the rising numbers of channels … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Long term, what's the plan for ads on local TV? Borrell Associates is estimating nearly flat results for U.S. local advertising -- up just … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
If it's not a technology or a data and identity problem, then why haven't we solved it yet? Read the whole story