TVBlog
by Adam Buckman, Featured Columnist
All streaming services are not created equal, which means that, for the smaller ones, their best shows do not get the exposure that the shows on the bigger streamers do. Read the whole story
by Joe Mandese
The committee plans to hold its first public event in April, and is expected to announce details, including its structure, buy- vs. sell-side voting … Read the whole story
by Karlene Lukovitz
Reorganization also underway. Content to be cut by $3B as part of overall $5.5B in cost reductions. Read the whole story
by Laurie Sullivan
GumGum has achieved the MRC first accreditation for measurement of content-level analysis and URL reporting for CTV, for ads that serve through the Verity … Read the whole story
by Joe Mandese
Only 10% of the 300-plus execs surveyed in December said they planned to reduce their 2023 ad budgets, while 6% said they were not … Read the whole story
by Tanya Gazdik
The series launched Feb. 7 with "Honda Hot16." Additional Honda and Raedio activations will be announced in the coming months. Read the whole story
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by Ray Schultz
The publisher of "Yachting," "Cruising World," "Sailing World" and other outdoor sporting titles has realigned itself, forming Marine and Motorsports divisions. Read the whole story
COMMENTARY
by Joe Mandese
"I believe in the 'A,' but the 'I' is not intelligence to me," the Apple co-founder said during NBCU's showcase of next-gen tech, data … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
A panel at NBCU Advertising's One23 conference voiced support for a future with multiple currencies for streaming and linear video ad ratings. Read the whole story
COMMENTARY
by John Nunziato
An opportunity for NFL to support smaller companies: Why not partner with the networks to give such companies free airtime for their own ads? Read the whole story