Jerry Springer was both lucky and shrewd, although he cultivated a public image based more on the former than the latter. Read the whole story
"Saying that JIC certification should require MRC accreditation just doesn't really make sense," Paramount's ad sales president said during the JIC's opening panel Thursday … Read the whole story
Despite the loss of 241,000 video customers and a slowdown in subscriber growth, Charter's stock spiked on news of a residential revenue increase overall. Read the whole story
The CTV offering is now available in Canada, the U.K., Brazil and several European markets, as well as the U.S. Read the whole story
Netflix, pointing to its experience in Canada, says it's confident that such losses will be temporary in other markets, as well. Read the whole story
Sixty-nine percent of those surveyed by Nielsen agree audience fragmentation in the age of streaming poses significant challenges in their reach of target audiences. Read the whole story
The Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pitch to advertisers was set to start in New York City. Read the whole story
"We would have to re-plumb our entire industry," Stagwell Chief Media Officer Deidre McGlashan suggested. Read the whole story
Clearly, this year's upfronts will be like no other. The complexity at hand presents enormous opportunity, as well as a very real risk of … Read the whole story
With Hulu for sale, who will be the owner? Perhaps not Walt Disney or Comcast Corp, which have equity interests in the big streaming … Read the whole story
There has been a spike in content posted to YouTube that it is calling "analog horror" -- a genre that uses vintage media effects … Read the whole story
I am going because I want to make a difference, even if only in a small way. Read the whole story
Tracking responses to the industry's attempts to "establish common standards for cross-platform measurement." Read the whole story
The focus on media currencies continued on Day Two of the ARF Audience X Science conference in New York City Wednesday with the divide … Read the whole story